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(May 17th) Publishing: Then and Now, Page One Literary Center

Have you been wanting to publish your writing but just don’t understand where the publishing world is coming from and where it’s going? Bring your interest and your questions to this writeshop and join us on a quick trip through the history of publishing and bookmaking to the current and beyond. This is the first in a series of writeshops to get you on your way to a career in writing and publishing.

Date: Saturday May 17, 2014
Time: 9:30AM – 10:30AM

Creativity Advisor: Mary Nickum

About Page One Literary Center: Page One is a startup nonprofit creative writing center for youth and adults. For more information, go to:
Location: Frontal Lobe Community Space & Art Gallery, 1301 Grand Ave #2B, Phx 85007
Price: $25.

(April 26th) Writer’s workshop at the Phoenix Art Museum – Creating Characters Through Screenwriting

On April 26th, I’ll be leading a writer’s workshop at the Phoenix Art Museum as part of the Hollywood Costumes exhibit. Please share with your writer friends who may be in need of additional inspiration. Thanks!

Creating Characters Through Screenwriting
Apr 26, 2014, 1pm, Wolfswinkel Education Building

Release the creative writer in you. Discover the secrets to creating living, breathing characters through tricks and techniques that are used by screenwriters in the film industry to add dimension, personality and realism.

(April 16th) International Association of Business Communicators – Writing Workshop

IABC is excited to bring Jeff Herrington to Phoenix to lead two renowned writing workshops and to “talk pop” over lunch. His techniques and tools are designed to help you re-energize your writing and become more effective at conveying powerful messages through different channels.

Several options to choose from:
> a morning or afternoon session with lunch,
> lunch only (this is the chapter’s regular monthly luncheon program)
> all-day with lunch included (the best value).

MORNING SESSION: 8:30 a.m. – 11:30 a.m.
Writing for the 21st Century Reader
This workshop will address the many ways writing for the screen is different than writing for the printed page. It will also outline the techniques we must use today to convey messages to those who are not reading our content but scanning it. The program will feature examples of effective and ineffective writing for the web side by side. It will also give participants the opportunity to master what they learn through practical exercises they conduct in a take-away workbook.

This half-day workshop is designed for those who manage and produce:
> website content
> intranet content
> social media posts
> e-newsletters
> blogs
> email

LUNCHEON: Noon – 1:30 p.m.
Pop Music and the Corporate Communicator
Jeff Herrington has always advocated that organizational communicators can learn a lot from those who craft the music we all grow up listening to. In his writing workshops, the songs made popular by the likes of Carrie Underwood, George Strait, Rodgers and Hammerstein and Katy Perry have helped communicators better grasp how to convey key messages to their readers.

In this luncheon presentation, Herrington will once again draw on the works of legendary musical artists to emphasize how we can make our writing more engaging and effective. Be honest: do YOU know what ZZ Top can teach you about how to write for the 21st century reader?

AFTERNOON SESSION: 2 p.m. – 5 p.m.
Making One’s Writing More Powerful
Namby-pamby writing doesn’t cut it in the 21st century. Producing work overflowing with industry jargon and unclear details just makes today’s reader believe the company either doesn’t really know what it is talking about, or doesn’t want to be transparent.

This workshop will address the many techniques the corporate writer can use to capture the attention of readers and make points clearly and convincingly. It will address how to obtain compelling quotes from tight-lipped executives, the importance of specific details in an era of transparency and how personal pronouns can spell the difference between your writing being read and your writing being ignored.

This half-day workshop is designed for those who manage and produce:
> annual reports
> news releases
> speeches
> newsletter content
> magazine content
> online content
> blogs

About the Speaker
Jeff Herrington has been fortunate enough to actually live the career just about every communicator dreams of. When he was a magazine editor, the publications he produced for the National Association of Purchasing Management and the Southern Methodist University Alumni Association won awards from IABC, the Dallas Press Club and the Council for Advancement and Support of Education.

As an independent corporate writer, he got sent to more than 45 countries before the age of 30, interviewing along the way a prime minister of New Zealand, the CEO of Argentina’s state oil company and France’s leading heart surgeon.

As a corporate presenter, he has delivered multiple writing workshops to the communication teams at IBM, Hewlett-Packard, Honeywell, JPMorganChase, Arizona Public Service, the Society of Petroleum Engineers and the Federal Reserve Bank of Philadelphia, to name a few.

If that were not enough, Jeff has constructed several crossword puzzled published by Will Shortz at the New York Times. This summer, he will be a presenter at the IABC World Conference in Toronto, telling us how his firm has used communication to help an overlooked neighborhood in Dallas become the hottest development magnet in the city.

(Free) 2014 ONEBOOKAZ presents Digital Publishing with Craig Michael Curtis
Description: Date: April 4, 2014
Time: 10:00 AM ~ Noon
Carnegie Center, Phoenix
Craig Michael Curtis, self-published author of The Other Side  of the Gate and founding member of the independent filmmaking company, Squishy Studios, will discuss his journey with digital publishing and share lessons that every aspiring writer should know.
Meet the 2014 ONEBOOKAZ authors 
Mike Giglio, Garry Rogers, and Stephen Hirst
Public invited!
Carnegie Center
1101 W. Washington Street
Phoenix, AZ 85007
For more information:
Contact: Donna Throckmorton
Location: Carnegie Center, Phoenix
Price: Free